Die FAZ berichtete über die Relevanz von monetären Markenwerten und zitierte hierbei auch Ergebnisse der Brandstock Markenwertstudie, welche Sie auch hier downloaden können. Weiter stand Tankred...
written by Ingo Dauer, Group Legal Director Founded in 1976, L’Occitane en Provence is an international brand of body, face, fragrances and home products. The group has more than 2,900 stores...
Brandstock Valuation hat mehr als 350 Experten in einer internationalen Umfrage zum Thema monetärer Markenwert zwischen Juni und August 2015 befragt. Der Wert der Marke und der Beitrag der Marke...
Interview published on WIPR September/October 2016 edition It is often said that many people are resistant to change and unwilling to step out of their comfort zone. They like doing things the...
In the first of a three-part series of articles, Jayne McClelland, a trademark attorney at Syngenta, discusses best practices for creating, clearing and registering trademarks and her...
Whenever a company undergoes a major change, IP counsel should think about whether any recordal and assignment work is required. Sometimes it’s obvious. If you acquire another company, there will...
by Anna Popova, Director IP Recordals, Brandstock Mention recordals to most in-house IP lawyers and the invariable response is, understandably perhaps, one of fear and loathing; fear of what can...
by Elena Galletti, Director Marketing & Key Account Management, Brandstock Following on from our article entitled ‘Top10 priorities to consider when planning your next recordal project’ we are...
Brandstock provides value to our clients by drastically simplifying administration and reducing the cost of large-scale IP projects.